The Superyacht Market

Key Facts

Yacht Market Research

A data-led view of where the market stands today, built from two years of recorded yacht sales, the live new-build register and current brokerage inventory. By looking at realised transactions alongside the yachts being built and those actively offered for sale, we can see not only where demand has been, but where supply, pricing and buyer activity are moving next. The result is a clearer picture of market depth, value positioning and momentum across different size ranges and segments — helping buyers and owners understand the market in context, rather than through individual asking prices alone.

1,433

Yachts sold, last 2 years

256

New builds for sale

163m

Largest yacht sold

€34k

Median price per GT, sold

760

Listings tracked, key builders

42%

Sold after a price reduction

394 d

Median time on market

79

New builds ready in 2026

New Vs Used

Where sales came from

Brokerage 65%

New 35%

Brokerage yachts

Pre-owned market

The brokerage market carries the volume: 932 pre-owned yachts changed hands over two years, at a median of about €28k per GT. With a median 394 days on the market and 64% selling only after a price cut, buyers hold clear negotiating room.

932

Yachts sold, last 2 years

616

New builds for sale

€28k

Largest yacht sold

394 d

Median price per GT, sold

64%

Listings tracked, key builders

1.76

Sold after a price reduction

65%

Median time on market

10

Leading yards tracked

Brokerage sales

Sanlorenzo

74

Sunseeker

54

Benetti

42

Custom Line

40

Azimut

34

Ferretti

28

Feadship

25

Princess

24

Viking

22

Westport

22

Median price

Sanlorenzo

41k

Sunseeker

29k

Benetti

29k

Custom Line

37k

Azimut

30k

Ferretti

33k

Feadship

27k

Princess

47k

Viking

49k

Westport

29k

Price Reductions

Markdowns

Within the brokerage market, sellers are markedly more flexible than a year ago. Comparing early 2025 with late 2026, pre-owned yachts are reduced more often, more of them are reduced at all, and the cuts are deeper.

1.95

+21% (1.61)

Reductions per yacht

69%

+6% (63%)

Sold after reduction

-22.6%

+2.3% (-20.3%)

Average markdown

New yachts

New-build market

The new-build market is rich with choice: 256 yachts are in build and for sale, 238 of them on speculation. 79 are due for delivery this year and 60 are already past their original completion date.

256

New builds for sale

238

Built on speculation

79

Ready in 2026

60

Past completion date

€64k

Median new-build price per GT

501

New builds sold (2 yrs)

Devaluation of yachts

Value retention

Across the fleet, a yacht retains about 71% of its new price per GT at four to six years and roughly 44% at eleven to fifteen. The steepest fall is early, after which values settle.

Price per GT by age, by shipyard
Average achieved price per gross tonne (EUR) against the age of a yacht at sale. Click a yard to isolate it.
Feadship and Heesen begin partway along the curve where sales exist. Source: SuperYacht Times data, brokerage sales 2025 to 2026; figures are averages within age bands.

Based on SuperYacht Times (SYT) data, accurate as of 24 September 2026, covering brokerage sales recorded 2025 to 2026 (1,433 deals, 932 brokerage), the new-build register and current listings. Price per GT is derived from listed and last-asking prices; devaluation figures are averages within age bands and rest on fewer transactions in lower-volume bands. All figures are indicative and provided for general information only. They do not constitute an offer, valuation, or professional advice, and The Yacht Collection accepts no liability for any action taken in reliance on them.

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